Mobile Marketing Daily
Monday, August 17, 2015
  • Mobile Video Is The Future Of Mobile Advertising

    The Interactive Advertising Bureau has released a report showing that mobile advertising last year was a $31.9 billion dollar industry, growing 65%. It's safe … Read the whole story

  • Google's Niantic Labs Spins Off Mobile Game From Mother Ship

    Niantic Labs, a combination of location-based gaming and augmented reality, will become its own independent company. The move comes days after Google announced a … Read the whole story

  • Advertisers Need Cogent Strategy To Attract Mobile Multicultural Millennials

    The growth in the [multicultural] population size is driving advertisers to build a well-rounded strategy. The multicultural millennial affinity for and familiarity with the … Read the whole story

  • Runner's World Debuts Apps To Extend Brand

    Health and fitness publisher Rodale is set to launch a series of new mobile apps that will serve users with additional functionality beyond the … Read the whole story

  • Dunkin' Pumps Up Pumpkin Season Marketing

    Dunkin' is also running a "PumpkinGrams" promotion between now and Aug. 31, in which fans who post about its pumpkin coffees and lattes on … Read the whole story

  • Push Notifications Lift App Retention Rates

    This year, 196.2 million US mobile device users ages 14 and older, representing 81.5% of mobile users, will install at least one app on … Read the whole story

  • Marketing Nirvana: Hold Advertisers To More Accountability

    After laying down a foundation of reach with guaranteed GRPs, advertisers now have very powerful tools for holding advertising to a higher accountability and … Read the whole story