Although it depends on your approach, effectively engaging mobile users can be quite counterintuitive. Take the recent findings from mobile ad network AdTheorent, which show that -- at least when … Read the whole story
Marketing agency Quaid Media reported it had booked more than 12,000 TV ads for apps across 11 countries so far this year, a tenfold … Read the whole story
The stories from the new #LoveTravels Latino ambassadors reflect how travel is a transformative experience and a bridge between cultures, careers and families. Read the whole story
Broadcast political TV advertising will again grow for the 2015-2016 political season, which includes the presidential race. But in years to come, digital platforms … Read the whole story
The Community, part of SapientNitro, is launching its first campaign after being named digital agency of record for Beam Suntory's tequila brand Hornitos in … Read the whole story
According to a new report released by Bank of America, conducted by Braun Research, 47% of U.S. consumers admit they wouldn't last a day … Read the whole story
Well, that was quick: from a little-known app for the moderately paranoid, encrypted messaging app Telegram has rapidly grown into a mainstream service for … Read the whole story