MoBlog
by Steve Smith, Staff Writer
A small natural vitamin startup is leveraging mobile targeting to outsmart big pharma competitors. And they are doing it in-house, on a shoestring. Read the whole story
by Ben Frederick
Young adults ages 18-29 have a high engagement with messaging apps, with 49% of smartphone owners using messaging apps that don't automatically delete messages … Read the whole story
COMMENTARY
by Melinda Krueger, Op-Ed Contributor
When holiday sales are lagging behind forecast, you'll want a super quick and easy way to pump them up. Take these steps now to … Read the whole story
by Laurie Sullivan
A Smart Label feature for Bing News mobile will link articles by key topics to help users explore related headlines, Microsoft announced Wednesday. Although … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Mobile video viewing habits are shapeshifting daily, and so is consumer behavior with ads on these platforms. Advertisers are testing a range of formats, … Read the whole story
by Erik Sass
Technology media publisher IDG Communications is rolling out native advertising across its portfolio of publications in partnership with Nativo, a native ad tech company. … Read the whole story
by Ben Frederick
AdTheorent, a mobile ad network that supports real-time bidding (RTB), released a report this week detailing their Q2 mobile ad performance in the travel … Read the whole story
by Karlene Lukovitz
Specifically, in addition to texting and Twitter, the options currently include Samsung Smart TV, the Pebble smart watch app, the Android Wear smart watch … Read the whole story
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by Amy Corr
Random iPhone App of the week: Sickweather, a Baltimore-based company that tracks illness trends in real time, launched Sickweather Health API, created to power … Read the whole story