One German telecom exec proposed that advertisers pay for the data their ads utilize on user accounts. Read the whole story
On Sunday, the motorcycle maker used Twitter's Periscope live-streaming application, which launched in March, to stream a global product reveal delivered as a ride … Read the whole story
The only way to truly integrate all technologies in your Marketing Technology Stack is to build bridges across these silos and teach different sub-departments … Read the whole story
A new outdoor and social campaign from agency 22squared uses window washers and their suspended platforms to deliver messages with the campaign's spokesperson, the … Read the whole story
Apple's efforts in growth markets are simple, yet effective. They haven't priced their product out of the market. Read the whole story
With repeat brand engagement, as well as CRM data capture and long-term customer retention as objectives, the images were unlocked in a virtual sticker … Read the whole story
Continuing concerns about China and the U.S. economy threw the stock market into another tailspin on Monday -- with media stocks getting caught in … Read the whole story
On Facebook, GIFs have been supported for personal posts since May, but this new test marks the first time the format is being made … Read the whole story