Mobile Marketing Daily
Wednesday, August 26, 2015
  • CMOs Bullish On Social, Mobile Despite Measurement Concerns

    Despite continued concerns about reliable measurement, a sampling of chief marketing officers expect to put nearly a quarter of their budgets toward social media … Read the whole story

  • Connected TV Homes Show Continued Growth

    Connected TV homes continue to make gains in the TV marketplace. Now 45% of TV sets sold in the U.S. are connected TVs -- … Read the whole story

  • Yandex Adds Ad Tracking To Mobile Analytics

    In response to more consumers moving to mobile, Russian search engine Yandex added a free ad-tracking feature to its AppMetrica platform, which previously focused … Read the whole story

  • J.D. Power Finds Consumers Diss Car Tech

    Renee Stephens, VP of auto quality at J.D. Power, tells "Marketing Daily" that for a lot of consumers, new technology is a plate of … Read the whole story

  • Inneractive Launches Story 2.0

    Mobile supply-side platform (SSP) Inneractive announced an update to its programmatic in-feed video service Story today, called Story 2.0. The first version of Story, … Read the whole story

  • Mobile Messaging: Marketers' Secret Weapon This Holiday Season

    When holiday sales are lagging behind forecast, you will want a quick and easy way to pump them up. Take these additional steps now … Read the whole story

  • What If The Very People You Need to Connect With Have Trust Issues?

    Marketers know millennials are essential for a brand's future success. To put it into perspective, according to Brookings Institution, by the year 2020, one … Read the whole story