MoBlog
by Gavin O'Malley, Staff Writer
Before Facebook sells a single Oculus Rift headset, how could the social giant turn people onto the wonders of virtual reality -- and significantly increase mobile engagement in the process? … Read the whole story
by Karl Greenberg
Over half of new-vehicle Internet shoppers use a mobile device to do online automotive research as they shop for a car or truck, according … Read the whole story
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by Richard Whitman, Columnist
According to the latest information from ZenithOptimedia's Advertising Expenditure Forecasts, mobile Internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global … Read the whole story
by Tanya Gazdik
"Second-screen behavior gives us the opportunity to tell those stories without being constrained to 30 seconds and to let the viewer find the story … Read the whole story
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by Richard Whitman, Columnist
On Tuesday, Sparks & Honey will launch a new mobile app called n2. It's part of the agency's focus on product development they've dubbed … Read the whole story
by Laurie Sullivan
Ad-blocking software in browsers might have a much deeper effect on a variety of advertising metrics than the industry first believed, impacting everything from … Read the whole story
by Laurie Sullivan
Total worldwide ad spend will reach $569.65 billion in 2015, down from eMarketer's forecast of $577.79 billion released in March. The revised numbers are … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As advertisers plan for the upcoming holiday season, one of the biggest trends highlighted by Merkle RKG is a surge in traffic growth from … Read the whole story