MoBlog
by Ben Frederick, Staff Writer
As mobile gains traction, Instagram, Pinterest, Snapchat have all been trying to plug gaps and monetize their platforms. The progress has picked up in recent months, with Pinterest and then … Read the whole story
by Ben Frederick, Gavin O'Malley
Currently, 80.8% of the U.S. population -- about 260 million people -- and 80.6% of the Canadian population will go online at least once … Read the whole story
by Ben Frederick
PubMatic's mobile business grew 200% YOY in first half of 2015. Video advertising gets higher CPMs than other forms of digital advertising, due to … Read the whole story
by Karlene Lukovitz
The app is being promoted on Oscar Mayer's Facebook and Twitter channels with a humorous video showing a young woman considering a series of … Read the whole story
by Tyler Loechner
According to new data released Wednesday by IAB Europe, the European programmatic ad market jumped 70.5% in 2014, rising from EUR2.14 billion in 2013 … Read the whole story
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by Amy Corr
Random App of the week: Swyft Media launched an iPhone and Android app that allows fans of the beloved Minions franchise to speak like … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
To take advantage of a shift in consumer attitudes, more companies are relying on mobile app advertising, finding ways to entice consumers to install … Read the whole story
COMMENTARY
by Agathe Laurent, Op-Ed Contributor
"Luxury smartwatch" took on a whole different meaning with the presentation of the Apple Watch Hermes, which is a case study in creating a … Read the whole story
COMMENTARY
by Joe Mandese
I've always been fascinated by the connections between Wall Street and Madison Avenue, especially where market data is concerned. It's one of the reasons … Read the whole story