MoBlog
by Ben Frederick, Staff Writer
Most mobile marketers will agree: Everyone hates mobile ads. I submit for your consideration two pieces of evidence for this statement. On mobile, about 50% of ad clicks are accidental, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
In-store mobile messaging can be viewed as a service or as an annoyance. And adding beacons into the mix can translate this into great … Read the whole story
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by Ben Frederick
London-based data and advertising platform Qriously announced a partnership with cross-device tech company Drawbridge today. The partnership will allow Qriously to recognize and retarget … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Awareness of the Internet of Things is gaining a bit of traction, at least in some quarters. There is now high IoT awareness in … Read the whole story
COMMENTARY
by Noor Naseer, Op-Ed Contributor
Even as reports speculate that Apple Watch sales have plateaued, my stance remains firm that the future is bright for smartwatches -- and that … Read the whole story
by Gavin O'Malley
Trying to whet consumer appetites for virtual environments -- and increase engagement in the process -- Facebook is officially rolling out 360-degree "spherical" videos … Read the whole story
by Karlene Lukovitz
The Mars brand is replacing the logo on many of its bars with 21 adjectives and nouns that it calls symptoms of hunger. Examples … Read the whole story
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by Wayne Friedman
Rentrak and AMC Networks have struck a partnership to develop a cross-platform effort for TV program viewing -- one that will show incremental viewer … Read the whole story
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by editor
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year Awards. Please contact joe@mediapost.com by Oct. 6 if you would like to … Read the whole story