Mobile Marketing Daily
Thursday, September 24, 2015
  • In-Store, Targeted Messaging: Deals Vs. Annoyance

    In-store mobile messaging can be viewed as a service or as an annoyance. And adding beacons into the mix can translate this into great … Read the whole story

  • Qriously Teams Up With Drawbridge For Cross-Device Partnership

    London-based data and advertising platform Qriously announced a partnership with cross-device tech company Drawbridge today. The partnership will allow Qriously to recognize and retarget … Read the whole story

  • Internet of Things Expands: Billions of Connected Devices & Dollars

    Awareness of the Internet of Things is gaining a bit of traction, at least in some quarters. There is now high IoT awareness in … Read the whole story

  • Why I'm Bullish About Smartwatches

    Even as reports speculate that Apple Watch sales have plateaued, my stance remains firm that the future is bright for smartwatches -- and that … Read the whole story

  • Facebook Rolling Out 360-Degree Video

    Trying to whet consumer appetites for virtual environments -- and increase engagement in the process -- Facebook is officially rolling out 360-degree "spherical" videos … Read the whole story

  • Snickers Bars Call Out Hunger Symptoms

    The Mars brand is replacing the logo on many of its bars with 21 adjectives and nouns that it calls symptoms of hunger. Examples … Read the whole story

  • AMC, Rentrak Team Develop Demographic Reach Metrics

    Rentrak and AMC Networks have struck a partnership to develop a cross-platform effort for TV program viewing -- one that will show incremental viewer … Read the whole story

  • Call For Entries: 'Agency of the Year' Awards

    MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year Awards. Please contact joe@mediapost.com by Oct. 6 if you would like to … Read the whole story