Most mobile marketers will agree: Everyone hates mobile ads. I submit for your consideration two pieces of evidence for this statement. On mobile, about 50% of ad clicks are accidental, … Read the whole story
In-store mobile messaging can be viewed as a service or as an annoyance. And adding beacons into the mix can translate this into great … Read the whole story
London-based data and advertising platform Qriously announced a partnership with cross-device tech company Drawbridge today. The partnership will allow Qriously to recognize and retarget … Read the whole story
Awareness of the Internet of Things is gaining a bit of traction, at least in some quarters. There is now high IoT awareness in … Read the whole story
Even as reports speculate that Apple Watch sales have plateaued, my stance remains firm that the future is bright for smartwatches -- and that … Read the whole story
Trying to whet consumer appetites for virtual environments -- and increase engagement in the process -- Facebook is officially rolling out 360-degree "spherical" videos … Read the whole story
The Mars brand is replacing the logo on many of its bars with 21 adjectives and nouns that it calls symptoms of hunger. Examples … Read the whole story
Rentrak and AMC Networks have struck a partnership to develop a cross-platform effort for TV program viewing -- one that will show incremental viewer … Read the whole story
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year Awards. Please contact joe@mediapost.com by Oct. 6 if you would like to … Read the whole story