Just a couple years back, few would have believed that smartphones could emerge as the ecommerce channel of choice among most consumers. The screens are too small, critics said. The … Read the whole story
On the eve of Advertising Week, Facebook unveiled several new mobile-focused ad products to attract a greater share of TV monies. The social giant … Read the whole story
Virtually every panel at Advertising Week gets down to being about the future of mobile -- although the present seems confusing enough. Read the whole story
Two of the biggest online publishers are unveiling major changes in conjunction with Advertising Week in New York City. The Huffington Post is previewing … Read the whole story
The latest figures could suggest that direct programmatic leads in building awareness while private auctions are taking over at the vital mobile stage. Read the whole story
According to Magna Global's just issued report, programmatic ad spend will account for about a third of display and video expenditures this year -- … Read the whole story
Innovation using the Internet of Things technologies continues and is limited only by someone's imagination. And what one person dreams up for one purpose … Read the whole story
GetResponse, an email marketing SaaS platform, announced new mobile applications for both Android and iOS that enables marketers to manage their email campaigns via … Read the whole story
It seemed just a matter of time before Google would unify its services allowing brands to target advertising across Gmail, search on google.com and … Read the whole story
Verizon is making a huge bet on go90, an ad-supported mobile entertainment app that will offer a wide variety of video content, including a … Read the whole story