MoBlog
by Ben Frederick, Staff Writer
Looks like legacy news media is going after mobile in a bigger way. After celebrating 1 million digital subscribers this week, the New York Times Company released an 11-page strategy … Read the whole story
by Gavin O'Malley
After what it's calling a successful trial run, Facebook is rolling out lead-generation-based mobile ads to all interested parties. From newsletters to price quotes, … Read the whole story
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by Ben Frederick
Currently, only 27% of marketers are capable of measuring the user experience across channels and devices. However, 74% of marketers feel their organizations are … Read the whole story
by Wendy Davis
Experian's recent data breach, which may have exposed the social security numbers of millions of T-Mobile customers, shows the need for a new data … Read the whole story
by Ben Frederick
ZypMedia, a programmatic media-buying platform for local advertising formerly known as ExtendTV, has announced a new political advertising tool called Target Canvassing. The tool … Read the whole story
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by Amy Corr
Random iPhone App of the week: The Hyde School, a boarding school in Maine and Conn., launched an app, created in-house by faculty and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Gartner analysts shared their vision for the future of technology this week in Orlando at the research firm's Symposium/ITxpo. They described a world where … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The app vs. mobile website dilemma continues. For the longest time, many major retailers have found that their customers prefer mobile websites over their … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to new research from Cofactor with Altimeter, From Web Traffic to Foot Traffic, 60% of CPG and retail marketers said they created digital … Read the whole story