MoBlog
by Gavin O'Malley, Staff Writer
Grow or die: The words are gospel in Silicon Valley, as well as Wall Street, where much of its stock is traded. Yet, until he can get his house in … Read the whole story
COMMENTARY
by Joe Mandese
This interview begins with me spreading a pile of slick brochures of Xaxis products and services on a table and asking global CEO Brian … Read the whole story
by Ben Frederick
Advertisers need to leverage local digital into an omnichannel model in order to capitalize on local ad spend growth as well as more accurate … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Facebook believes it can outperform TV networks when it comes to Millennials and Hispanics -- and that marketers, especially those who also advertise on … Read the whole story
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by Erik Sass
InStyle magazine is getting into virtual reality via a partnership with Jaunt, a company that produces cinematic VR experiences. The new feature, called InStyle … Read the whole story
by Gavin O'Malley
Without the need for formal partnerships, Twitter is now inviting advertisers to automatically run video ads against various content. Taking a page from YouTube, … Read the whole story
by Aaron Baar
"Digital technology and digital outreach and anything that facilitates that," says Brand Keys founder and president Robert Passikoff, "has become more differentiating to people … Read the whole story
by Karl Greenberg
The "Logos Now" study looks at how consumers perceive logo styles and attributes, and also reveals which logos are most memorable, what makes them … Read the whole story