MoBlog
by Ben Frederick, Staff Writer
And now the balancing act begins in earnest. With his Twitter CEO cap firmly on and facing forward, Jack Dorsey's other company, Square, has now filed for an initial public … Read the whole story
by Gavin O'Malley
Omid Kordestani, formerly Google's chief business officer, has been named Twitter's new executive chairman. Kordestani is expected to serve in an operational role, in … Read the whole story
by Aaron Baar
"What we want to do is give back to our community a portion of our revenue," Zander Lurie, GoPro's vice president of media and … Read the whole story
by Ben Frederick
PulsePoint, a programmatic advertising platform, has announced the launch of a Real-Time Bidding mobile marketplace with guaranteed higher CPM rates for premium publishers and … Read the whole story
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by Amy Corr
CP+B Miami launched its first TV ad for letgo, a mobile app that lets users post, buy and sell items. The app lets users … Read the whole story
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by Ben Frederick
Mobile ad tech company AppLift has launched an internal mobile task force to help with user acquisition and engagement today. AppLift CIO Vaibhav Gupta … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It looks like holiday shopping by mobile phone will be bigger this year, shoppers will start early and most retailers who don't have items … Read the whole story
COMMENTARY
by Andrew Bloom, Op-Ed Contributor
The best antidote to ad blocking is entertainment, even if that piece of entertainment is itself an actual ad, but especially if it's supported … Read the whole story