To the chagrin of its rivals -- and any publisher trying to preserve a direct connection with readers -- Facebook just expanded the reach of Instant Articles. Read the whole story
Holiday shopping no longer means taking a multi-hour trek to the local mall on Black Friday. Now it requires the consumer to search and … Read the whole story
Red Ventures, a marketing and sales company, announced a $15 million investment in Ampush, a native in-feed mobile advertising company. The money will be … Read the whole story
The FTC should scrutinize companies that engage in digital "fingerprinting" -- which involves tracking users based on the characteristics of their devices -- the … Read the whole story
Sailthru has announced Personalization Engine, a new cross-channel marketing product that coordinates customer experiences cross-platform. The new product adds online and mobile marketing to … Read the whole story
Much of the value of objects connected to the Internet is in the information that can be gathered and then immediately used to enhance … Read the whole story
Shorter subject lines directly correlate to an increase in open rates, according to a new report. Email marketers preparing for the holidays should take … Read the whole story