MoBlog
by Gavin O'Malley, Staff Writer
Over the next year or two, consumer-facing businesses will carefully rethink the notion of personalization -- or find themselves up a creek. That's the gist of some new findings from … Read the whole story
by Gavin O'Malley
Capping off a busy week, Twitter plans to start testing a new native ad format with select brand partners. As its name implies, the … Read the whole story
by Ben Frederick
Ruth Porat, CFO of Alphabet and Google, cited the "substantial growth of our mobile search revenue, complimented by ongoing strong contributions from YouTube and … Read the whole story
by Jess Nelson
Vibes, a mobile technology company, on Friday announced the integration of its mobile marketing and wallet solutions to IBM's Universal Behavior Exchange, providing increased … Read the whole story
by Gavin O'Malley
Due largely to slower sales of smartphones and its Windows operating system, Microsoft saw revenue decline 12% -- from $23.2 billion to $20.38 billion, … Read the whole story
COMMENTARY
by Pat Higbie, Op-Ed Contributor
What is happening with Apple Music is confirming previous insights into consumer demand and the future of music streaming. The final clue in forecasting … Read the whole story
COMMENTARY
by Brent Fraser, Op-Ed Contributor
The number of video-based delivery channels, specifically in the mobile space, is growing exponentially. Marketers are realizing that it isn't enough to simply show … Read the whole story