MoBlog
by Gavin O'Malley, Staff Writer
Bubble! Like the jerk of a knee, that's how plenty of people are responding to word that Activision Blizzard is dropping $5.9 billion on King Digital -- the maker of … Read the whole story
by Joe Mandese
In a deal being announced today with one of the world's largest aggregators of mobile user identities and behaviors, Nielsen's eXelate unit will dramatically … Read the whole story
by Gavin O'Malley
Social-media firm Sprinklr has acquired audience segmentation and management platform Booshaka. Booshaka helps marketers link customer data across various channels from social to mobile … Read the whole story
by Ben Frederick
New York-based email ad server LiveIntent announced the purchase of a recommendation engine from German-based company RetentionGrid Limited. LiveIntent is using the purchase of … Read the whole story
by Karl Greenberg
The timing was good -- coming just as the highly touted documentary "Meru" shot by climber and filmmaker Jimmy Chin is in theaters and … Read the whole story
by Gavin O'Malley
Taking a page from Snapchat and Twitter, Instagram is testing aggregated content streams. The new feature bears a strong resemblance to Snapchat's popular Live … Read the whole story
by Wayne Friedman
U.S. local advertising will see modest growth next year -- about the same pace at the overall economy. Total local advertising revenues in the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Gartner analysts shared their vision for the future of technology in Orlando at the research firm's Symposium/ITxpo, describing a world where information gets pushed … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Opera Mediaworks' global mobile ad platform, reaching over 1.1 billion consumers each month, and the Mobile Marketing Association (MMA), Latin America takes … Read the whole story