Bubble! Like the jerk of a knee, that's how plenty of people are responding to word that Activision Blizzard is dropping $5.9 billion on King Digital -- the maker of … Read the whole story
In a deal being announced today with one of the world's largest aggregators of mobile user identities and behaviors, Nielsen's eXelate unit will dramatically … Read the whole story
Social-media firm Sprinklr has acquired audience segmentation and management platform Booshaka. Booshaka helps marketers link customer data across various channels from social to mobile … Read the whole story
New York-based email ad server LiveIntent announced the purchase of a recommendation engine from German-based company RetentionGrid Limited. LiveIntent is using the purchase of … Read the whole story
The timing was good -- coming just as the highly touted documentary "Meru" shot by climber and filmmaker Jimmy Chin is in theaters and … Read the whole story
Taking a page from Snapchat and Twitter, Instagram is testing aggregated content streams. The new feature bears a strong resemblance to Snapchat's popular Live … Read the whole story
U.S. local advertising will see modest growth next year -- about the same pace at the overall economy. Total local advertising revenues in the … Read the whole story
Gartner analysts shared their vision for the future of technology in Orlando at the research firm's Symposium/ITxpo, describing a world where information gets pushed … Read the whole story
According to Opera Mediaworks' global mobile ad platform, reaching over 1.1 billion consumers each month, and the Mobile Marketing Association (MMA), Latin America takes … Read the whole story