Two words come to mind in response to talk of mobile services as a solution to terrorist attacks like the one that just occurred in Paris: woefully insufficient. I'm sure … Read the whole story
Latin America and Asia-Pacific are starting to blossom as mobile markets. Venezuela and Indonesia grew by 91% and 84%, respectively, in Q3. The populations … Read the whole story
While mobile advertising can be an effective way for companies to reach consumers, being able to actually link a mobile ad to an in-store … Read the whole story
Forrester recently reported that Americans will spend $95.5 billion in online shopping, and (based on social media comments) are growing dissatisfied with Black Friday, … Read the whole story
Everything that used to happen in a sequence now happens all at once. The work now is in perpetual BETA. And Millennials can lead … Read the whole story
MEDIA Agency of the Year: Starcom MediaVest Group; OMMA Digital Agency of the Year: 360i; Holding Company of the Year: WPP; Social Agency of … Read the whole story
Beacons continue to be one of the most distributed of connected objects and some new stats highlight some of the growth across consumer categories. … Read the whole story
Snapchat has started selling a number of "lenses," which, for 99 cents a pop, users can enjoy for as long as they like. Just … Read the whole story
Lyst, a fashion e-commerce site, debuted its first brand advertising campaign, combining suggestive headlines with industry data insights. The photos contrast provocative headlines with … Read the whole story