MoBlog
by Gavin O'Malley, Staff Writer
Most marketers realize that the future of mobile advertising lies in more sophisticated, data-driven targeting methods like predictive targeting -- but many are intimidated by the prospect of managing
so … Read the whole story
by Gavin O'Malley
As part of a broader update to its iOS app, Tumblr is offering users a new tool to create all the GIFs they like. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Amid numerous forecasts around the impact of mobile on holiday shopping comes a new way to use mobile phones to see what people are … Read the whole story
by Ben Frederick
Mobiquity Networks, a location-based mobile ad network and indoor shopping mall beacon network, announced a partnership with mobile shopping network Shopular that will increase … Read the whole story
COMMENTARY
by David Dague, Op-Ed Contributor
For mobile streaming music providers, lifestyle magazine publishers and sports news enterprises that don't publish localized content, accessing and publishing local events and activities … Read the whole story
COMMENTARY
by Chris Tuff, Op-Ed Contributor
If we as marketers want consumers to welcome our ads, we need to fully embrace the move to mobile. But with the rise of … Read the whole story
by Wayne Friedman
Nearly nine out of 10 U.S. pay TV subscribers (86%) want a single app for all of their video watching, according to Boston-based media … Read the whole story
by Steve McClellan
Power is tasked with bolstering the mobile agency's traditional services including mobile media planning and buying. He'll also explore broader technology innovation such as … Read the whole story
by Ben Frederick
Barring any unforeseen circumstances, Pandora will be purchasing "key assets" from Rdio, as the latter files for bankruptcy. That accelerated strategy will launch the … Read the whole story