Most marketers realize that the future of mobile advertising lies in more sophisticated, data-driven targeting methods like predictive targeting -- but many are intimidated by the prospect of managing so … Read the whole story
As part of a broader update to its iOS app, Tumblr is offering users a new tool to create all the GIFs they like. … Read the whole story
Amid numerous forecasts around the impact of mobile on holiday shopping comes a new way to use mobile phones to see what people are … Read the whole story
Mobiquity Networks, a location-based mobile ad network and indoor shopping mall beacon network, announced a partnership with mobile shopping network Shopular that will increase … Read the whole story
For mobile streaming music providers, lifestyle magazine publishers and sports news enterprises that don't publish localized content, accessing and publishing local events and activities … Read the whole story
If we as marketers want consumers to welcome our ads, we need to fully embrace the move to mobile. But with the rise of … Read the whole story
Nearly nine out of 10 U.S. pay TV subscribers (86%) want a single app for all of their video watching, according to Boston-based media … Read the whole story
Power is tasked with bolstering the mobile agency's traditional services including mobile media planning and buying. He'll also explore broader technology innovation such as … Read the whole story
Barring any unforeseen circumstances, Pandora will be purchasing "key assets" from Rdio, as the latter files for bankruptcy. That accelerated strategy will launch the … Read the whole story