Is there anything people won't do on their phones? That question is getting harder to answer, since folks appear increasingly content to conduct all manner of business on their little … Read the whole story
Rentrak and Millennial Media are launching a new product where advertisers can retarget TV commercials to mobile devices. The companies say marketers can measure … Read the whole story
The era of consumer neuroscience is upon us, here to provide nuanced insights into precisely how we respond to the messages that advertising inundates … Read the whole story
Trying to keep users engaged, Vine is inviting them to remix any audio they can find within the network. The new features should make … Read the whole story
The advertising industry stands at the edge of a cliff looking down at the beginning of a new metrics and measurement guide for mobile, … Read the whole story
Dunkin' Donuts is testing a new mobile app functionality that will allow users to order ahead and even get their donuts delivered. The company … Read the whole story
As part of the initiative Google calls "app-first content," search query results will now return some details from within apps served on google.com. If … Read the whole story
Six mobile phone manufacturers have agreed to resolve a privacy class-action alleging that they installed controversial key-logging software developed by Carrier IQ, according to … Read the whole story