Need any more evidence that mobile is experiencing a breakout holiday shopping season? How about the fact that Nanigans' ecommerce clients increased mobile advertising by 134% on Cyber Monday, compared … Read the whole story
Black Friday may have been a bust this year for brick-and-mortar retailers, but mobile shopping remains a bright beacon for the holidays and email … Read the whole story
"In general, it could be argued from the consumer point of view that the better the search engine is, the fewer advertisements will be … Read the whole story
There are products that young people prefer because they're cool, and those they use due to their essential utility. Remarkably, Facebook now appears to … Read the whole story
Today, there are essentially two ways in which mobile advertisers can programmatically access video, native and banner inventory: Open RTB and its custom variations, … Read the whole story
Google has updated the data saver mode in Google Chrome on Android - no word on iOS yet - to save up to 70% … Read the whole story
Many consumers are not familiar with The Internet of Things, so marketers still have a bit of an educational task in front of them. … Read the whole story
Adsmovil, a Cisneros Interactive mobile ad company, has announced that 8% of the company's revenue in Latin America comes from programmatic advertising. Read the whole story
Readbug, a new digital newspaper app, hopes to increase the digital reach of independent UK magazines by curating a collection of magazines and articles … Read the whole story
Random App of the week: EA Sports launched an NBA Live Mobile Companion App that allows players to scan their faces and customize players … Read the whole story
Mark Zuckerberg and wife Priscilla Chan have pledged to give away 99% of their Facebook stock, which is presently valued at about $45 billion. … Read the whole story