MoBlog
by Ben Frederick, Staff Writer
A study released today from AppLift and Forensiq noted that more mobile ad fraud occurs at night, because many fraud tactics are not sophisticated enough to take into account actual … Read the whole story
by Gavin O'Malley
Driven by the rise of mobile, more than one-fifth of U.S. consumers (21%) now report going online "almost constantly," according to new findings from … Read the whole story
COMMENTARY
by James Connelly, Op-Ed Contributor
Content and creativity will reign supreme next year -- and these are the six trends that will drive mobile advertising to new heights in … Read the whole story
by Tanya Gazdik
As the only brand within the cruise category to participate in this Facebook beta test, Carnival and global creative agency Arnold Worldwide partnered to … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Mobile video's growth is slowing down, according to new Ooyala research. Its growth has gone from absolutely unbelievable to just stunning. Read the whole story
by Ben Frederick
Now Peugeot, a French car brand, is launching a campaign in the UK that mimics the revving and acceleration of a car engine by … Read the whole story
COMMENTARY
by Manoj Ramnani, Op-Ed Contributor
With the rise of AI and our ability to hyper-personalize and target customers all the way through the funnel, more traditional business processes - … Read the whole story
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by Felicia Greiff
Forrester Research revisited a 2014 study to check in on the state of media buying. The results: mobile programmatic is now on fire, and … Read the whole story