MoBlog
by Gavin O'Malley, Staff Writer
It was only a matter of time. Due to exceptional ad-buying efficiencies and shifting consumer tastes, the programmatic and mobile revolutions officially merged in 2015. Read the whole story
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by Gavin O'Malley
Despite Facebook's best efforts, Chinese officials have no plans to drop their ban on the social giant. Along with Twitter, Instagram and other foreign … Read the whole story
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by Ben Frederick
LiveIntent, a programmatic email platform, announced this week that it has acquired Danish data onboarding company Mojn. The partnership arrives on the heels of … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Keeping up with the many forecasts around The Internet of Things can be a full-time job in itself. Since I regularly track the flood … Read the whole story
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by Ben Frederick
PlaceIQ, a location firm, announced a partnership this week with IRI to leverage IRI's CPG purchase data for more accurate campaign targeting and context. … Read the whole story
by Aaron Baar
"The key to our participation is to provide our customers -- who are passionate about Star Wars -- unprecedented access to the cultural moment … Read the whole story
by Karl Greenberg
The company is reaching a broader audience with a brighter tone with its "Weird, Right?" campaign from AOR of eight months, Droga5. In a … Read the whole story