MoBlog
by Ben Frederick, Staff Writer
IBM announced the creation of the 100th MobileFirst app, a series of enterprise-grade apps created in partnership with Apple. With 48 apps released in the last month, the companies have … Read the whole story
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by Tobi Elkin
Seeking to boost the efficiency of both buyers' and sellers' programmatic ad strategies, Smart AdServer and MediaMath on Wednesday announced they will now offer … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Millennials not only get mobile, they see it as their channel of choice for pretty much any transaction. Whether opening accounts, banking or making … Read the whole story
by Gavin O'Malley
Facebook's Instant Articles is rolling out to Android users this week. The expansion follows the mobile service's iOS launch in May. The news-perusing service … Read the whole story
COMMENTARY
by Ben Kirshner, Op-Ed Contributor
For paid search, 2016 will be a tale of two races: The race to adopt new targeting technology and the race to catch up … Read the whole story
by Laurie Sullivan
Online publisher Purch announced the acquisition Thursday of ShopSavvy, adding more than 1 million active monthly mobile shoppers to the 100 million monthly consumers … Read the whole story
by Sara Guaglione
Santa Monica-based communications agency SGL Mediacast launched the first issue of its new digital magazine Tuesday. Telescope is designed for tablets and to be … Read the whole story