IBM announced the creation of the 100th MobileFirst app, a series of enterprise-grade apps created in partnership with Apple. With 48 apps released in the last month, the companies have … Read the whole story
Seeking to boost the efficiency of both buyers' and sellers' programmatic ad strategies, Smart AdServer and MediaMath on Wednesday announced they will now offer … Read the whole story
Millennials not only get mobile, they see it as their channel of choice for pretty much any transaction. Whether opening accounts, banking or making … Read the whole story
Facebook's Instant Articles is rolling out to Android users this week. The expansion follows the mobile service's iOS launch in May. The news-perusing service … Read the whole story
For paid search, 2016 will be a tale of two races: The race to adopt new targeting technology and the race to catch up … Read the whole story
Online publisher Purch announced the acquisition Thursday of ShopSavvy, adding more than 1 million active monthly mobile shoppers to the 100 million monthly consumers … Read the whole story
Santa Monica-based communications agency SGL Mediacast launched the first issue of its new digital magazine Tuesday. Telescope is designed for tablets and to be … Read the whole story