MoBlog
by Ben Frederick, Staff Writer
I've heard two diverging theories about the future of audience data in digital advertising. One is that walled gardens (platforms like Facebook, Google, Twitter, YouTube, etc. that attract loyal users … Read the whole story
by Laurie Sullivan
Overall, IHS forecasts that advertising spend will rise 5.7% in 2016 to surpass $500 billion for the first time. In 2015, advertising rose 3.1% … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
From a global perspective, to say mobile devices are disrupting the digital media landscape somewhat understates the case. We have witnessed a major shift … Read the whole story
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by Gavin O'Malley
Although Twitter is not known for seemingly farfetched projects like driverless cars and global WiFi, it has given some thought to at least one … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Consumers continue to shop on mobile but buy online. Much to the dismay of many major retailers, mobile shopping is via browser rather than … Read the whole story
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by Ben Frederick
Appnext, an app monetization and distribution platform, announced a partnership with Chinese mobile device manufacturer Hisense to utilize Appnext's app discovery widget on some … Read the whole story
by Ben Frederick
Mobile brand advertising company Kargo announced it had raked in a 100% year-over-year increase in annual revenue -- $100 million -- in 2015, for … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
YouTube says T-Mobile has no justification to degrade all video services "without explicit user consent." Read the whole story