I've heard two diverging theories about the future of audience data in digital advertising. One is that walled gardens (platforms like Facebook, Google, Twitter, YouTube, etc. that attract loyal users … Read the whole story
Overall, IHS forecasts that advertising spend will rise 5.7% in 2016 to surpass $500 billion for the first time. In 2015, advertising rose 3.1% … Read the whole story
From a global perspective, to say mobile devices are disrupting the digital media landscape somewhat understates the case. We have witnessed a major shift … Read the whole story
Although Twitter is not known for seemingly farfetched projects like driverless cars and global WiFi, it has given some thought to at least one … Read the whole story
Consumers continue to shop on mobile but buy online. Much to the dismay of many major retailers, mobile shopping is via browser rather than … Read the whole story
Appnext, an app monetization and distribution platform, announced a partnership with Chinese mobile device manufacturer Hisense to utilize Appnext's app discovery widget on some … Read the whole story
Mobile brand advertising company Kargo announced it had raked in a 100% year-over-year increase in annual revenue -- $100 million -- in 2015, for … Read the whole story
YouTube says T-Mobile has no justification to degrade all video services "without explicit user consent." Read the whole story