Due to exceptional ad-buying efficiencies and shifting consumer tastes, the programmatic and mobile revolutions officially merged in 2015. Indeed, the vast majority (89%) of marketers say they used demand-side platforms … Read the whole story
The supply of unique users available on mobile or computer screens fell to its lowest point this year on Christmas Day, according to a … Read the whole story
According to a year end Forrester Predictions Brief, as the mobile mindshift speeds up even more in 2016, consumers' expectations will soar, and more … Read the whole story
Several guys compare the connectivity of the Silverado with that of a Ford F-150, whose "mobile office" is a tiny trailer with a manual … Read the whole story
The era where a mere click and impression are top metrics is dead, but as Julia Greenberg, staff writer at "WIRED," puts it, "someone … Read the whole story
Google will switch to OpenJDK, an open-source version of Oracle's own Java Development Kit, confirming it will no longer use Oracle's Java application programming … Read the whole story
Canadian mobile company Koodo spread some happiness during the crazy holiday season with 98 members of Toronto's Choir!Choir!Choir! performing The Cure's "Friday I'm in … Read the whole story
To start the New Year on a fresh note, Twitter on Wednesday relaunched its Mac app. New features include inline video playback, GIF support, … Read the whole story
My rule of thumb in the introduction of any new major technology-based transformation has always been that when people say that 'this is the … Read the whole story