MoBlog
by Gavin O'Malley, Staff Writer
If you're in the mobile game -- and I assume that you are -- 2016 is more about apps than ever before. Just consider the numbers. By the end of … Read the whole story
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by Felicia Greiff
Last month, a study by mobile ad tech firm AppLift and security company Forensiq said "a surprising proportion of programmatic mobile ad impressions -- … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
RTBlog chatted with Lauren Moores, Ph.D. and VP of strategy for Dstillery, about the challenge of finding new audiences for marketers. Moores says mobile … Read the whole story
by Ben Frederick
Smartphones proved to be a valuable source of revenue for email marketers in 2015. Smartphones drove 56.6% of all mobile email marketing revenue, which … Read the whole story
by Steve McClellan
The firms are integrating Medialets' ad-trafficking platform Servo with MBD's research panel Ignite Network. Medialets can identify specific devices that are served ads. With … Read the whole story
COMMENTARY
by Shaun Quigley, Op-Ed Contributor
The principal limitation for marketers is the lack of actionable data (not the lack of data). For many organizations, there is actually too much … Read the whole story
by Ben Frederick
Over the past three years, smartphones with larger screens-some in the media refert to them as "phablets" (phone/tablets)-have caught on as a trend, increasing … Read the whole story