MoBlog
by Gavin O'Malley, Staff Writer
What's a measly dollar when you have a real shot at cornering the messaging marketplace? That's basically the thinking behind WhatsApp's decision to drop its annual subscription fee of 99 … Read the whole story
by Ben Frederick
According to new research from the Winterberry Group, mobile video ads will increasingly contain rewarded elements. Rewarded video ads are more expensive, but are … Read the whole story
COMMENTARY
by Bob Barr, Op-Ed Contributor
As a first step to inserting a personal touch into the digital experience, B2B marketers should consider the four 4 Rs of personalization: Recognize, … Read the whole story
by Ben Frederick
Kiip, a mobile rewards platform, was recently highlighted by Nielsen as a unique approach to branding that beat their brand awareness norms by a … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
Planning on hitting some industry events in 2016? Want to learn something new? Rub shoulders with your peers? Get schmoozed by the vendors? Grab … Read the whole story
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by Laurie Sullivan
Apple will shutter the iAd App Network as of June 30, 2016, the company wrote in a post on its developer's Web site late … Read the whole story
COMMENTARY
by Felicia Greiff, Staff Writer
Apple iAd has cut its sales staff, BuzzFeed reported last Wednesday. Catch up on the highs and lows of the tech giant's foray into … Read the whole story
by Karl Greenberg
Tom Noble, head of Mini brand communications, tells "Marketing Daily" that the campaign's key message is that Mini is not what you think it … Read the whole story
by Sarah Mahoney
"It may make sense on paper, but it's a challenge for Kohl's," says Crystal Spence, senior consultant at Vivaldi Partners Group, a global brand … Read the whole story