What's a measly dollar when you have a real shot at cornering the messaging marketplace? That's basically the thinking behind WhatsApp's decision to drop its annual subscription fee of 99 … Read the whole story
According to new research from the Winterberry Group, mobile video ads will increasingly contain rewarded elements. Rewarded video ads are more expensive, but are … Read the whole story
As a first step to inserting a personal touch into the digital experience, B2B marketers should consider the four 4 Rs of personalization: Recognize, … Read the whole story
Kiip, a mobile rewards platform, was recently highlighted by Nielsen as a unique approach to branding that beat their brand awareness norms by a … Read the whole story
Planning on hitting some industry events in 2016? Want to learn something new? Rub shoulders with your peers? Get schmoozed by the vendors? Grab … Read the whole story
Apple will shutter the iAd App Network as of June 30, 2016, the company wrote in a post on its developer's Web site late … Read the whole story
Apple iAd has cut its sales staff, BuzzFeed reported last Wednesday. Catch up on the highs and lows of the tech giant's foray into … Read the whole story
Tom Noble, head of Mini brand communications, tells "Marketing Daily" that the campaign's key message is that Mini is not what you think it … Read the whole story
"It may make sense on paper, but it's a challenge for Kohl's," says Crystal Spence, senior consultant at Vivaldi Partners Group, a global brand … Read the whole story