MoBlog
by Gavin O'Malley, Staff Writer
We all know that sending the "right" number of push notifications is a tricky business. Too many, and users are ready to hit the uninstall button. Too few, and your … Read the whole story
by Gavin O'Malley
After a few months on the market, Facebook is adding several features to its lead-generation-based mobile ads. The new carousel format lets businesses showcase … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Verizon is joining rival mobile carrier AT&T in rolling out "toll-free" data, which enables content companies to pay for their data to be exempted … Read the whole story
by Laurie Sullivan
Google has begun to test a feature that enables mobile users to download apps from search results in Google apps without being rerouted to … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
AdRoll's State of the Industry Report finds 66% of marketers planning to increase their programmatic ad spend in 2016. Read the whole story
by Ben Frederick
Some 59% of consumers said their opinion of a retailer would shift positively if they received offers that could be saved on their mobile … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Adapting to The Internet of Things requires a lot of innovation and business leaders seem OK with that. While most business execs see innovation … Read the whole story
by Wendy Davis
Dozens of advocacy groups are urging the Federal Communications Commission to move forward with new privacy rules that could restrict broadband providers' ability to … Read the whole story
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by Joe Mandese
In an important stamp of approval making comScore's digital audience measurement more of an industry currency, the Media Rating Council voted to grant accreditation … Read the whole story