MoBlog
We all know that sending the "right" number of push notifications is a tricky business. Too many, and users are ready to hit the uninstall button. Too few, and your … Read the whole story
After a few months on the market, Facebook is adding several features to its lead-generation-based mobile ads. The new carousel format lets businesses showcase … Read the whole story
- COMMENTARY
Verizon is joining rival mobile carrier AT&T in rolling out "toll-free" data, which enables content companies to pay for their data to be exempted … Read the whole story
Google has begun to test a feature that enables mobile users to download apps from search results in Google apps without being rerouted to … Read the whole story
- COMMENTARY
AdRoll's State of the Industry Report finds 66% of marketers planning to increase their programmatic ad spend in 2016. Read the whole story
Some 59% of consumers said their opinion of a retailer would shift positively if they received offers that could be saved on their mobile … Read the whole story
COMMENTARYAdapting to The Internet of Things requires a lot of innovation and business leaders seem OK with that. While most business execs see innovation … Read the whole story
Dozens of advocacy groups are urging the Federal Communications Commission to move forward with new privacy rules that could restrict broadband providers' ability to … Read the whole story
In an important stamp of approval making comScore's digital audience measurement more of an industry currency, the Media Rating Council voted to grant accreditation … Read the whole story
