MoBlog
It's safe to say -- with scientific certainty in no way influenced by nostalgia -- that the best part of the ads at the Super Bowl is the reveal. So … Read the whole story
Nielsen is enlarging its social media TV-centric data beyond Twitter to include Facebook -- now called Nielsen Social Content Ratings. It will include social … Read the whole story
COMMENTARYHidden in the text of a press release announcing an extended partnership, AOL revealed Wednesday that it plans to take an equity stake in … Read the whole story
Advertisers looking for higher quality mobile inventory shifted spending into mobile private marketplaces (PMPs) during Black Friday and Cyber Monday. They increased weekly monetized … Read the whole story
COMMENTARYUsing mobile devices for in-store shopping activities are about to be cranked up yet again. This is being driven by a continuing focus on … Read the whole story
Stepping up its mobile and social game, Spotify just bought Cord Project and Soundwave. Soundwave should help Spotify to improve its overall consumer experience, … Read the whole story
- COMMENTARY
Campbell Ewald must face a potential class-action lawsuit for allegedly sending unsolicited text messages as part of an ad campaign for the Navy, the … Read the whole story
Starbucks and Spotify teamed up to launch a Shazam-like experience within their brick-and-mortar stores. Those customers with the Starbucks mobile app will be able … Read the whole story
Random iPhone App of the week: Like playing scratch-off lottery tickets but hate the mess afterwards? Check out Scratchy, a virtual scratch-off game that … Read the whole story
Barron’s has launched a redesigned iOS app and promised an Android version will be released soon. The financial newspaper is owned by Dow Jones and … Read the whole story
