Like the truth, lawsuits will set you free -- or, at least, free sensitive information that you never wanted to see the light of day. That's the case for Google … Read the whole story
Political advertising has been traditionally rooted in TV. However, voter eyes are starting to move from TV to mobile. In this year's voting cycle, … Read the whole story
There will be lots of predictions for the year ahead, but nothing seems to be as pivotal as recognizing how much mobile video viewing … Read the whole story
In terms of app downloads, Google's Android increased its lead over Apple's iOS in 2015, while Apple continued to generate a disproportionate share of … Read the whole story
In 2016, a larger percentage of email opens will take place on a mobile device than on a desktop, according to predictions. What does … Read the whole story
Kenshoo has released data estimating that among its clients, paid-search impressions rose 8% in Q4 2015, compared with the prior quarter, and 12% year-over-year. … Read the whole story
Google disabled more than 780 million ads in 2015 for violating its policies, up from 524 million in 2014. The findings released in its … Read the whole story
Marketers of all stripes can learn a lot from brands getting great results from smart cross-device tactics. Read the whole story
Those are just some of the developing trends chronicled in Mindshare's latest "Culture Vulture" report, examining cultural and behavioral trends and insights to help … Read the whole story
The Interactive Advertising Bureau (IAB) on Friday released a new Data Segments & Techniques Lexicon that attempts to demystify data usage in the marketplace … Read the whole story