MoBlog
by Gavin O'Malley, Staff Writer
While the broader gaming industry is finally maturing, there's no end in sight to the growth of mobile gaming. In fact, the mobile sector should swell from $35 billion this … Read the whole story
by Ben Frederick
The average budget allocated to marketing to Millennials (36%) on mobile is 15% higher than the average Millennial's actual consumer spending (24%). Millennials' inordinate … Read the whole story
-
by Ben Frederick
2016 looks to be a pivotal year as budgets start to shift from non-location targeted ads, which accounted for 60% of spending in 2015), … Read the whole story
-
by Tobi Elkin
Rubicon Project has teamed up with AdMore, an independently owned automated TV ad platform, and will enable marketers to reach linear TV audiences in … Read the whole story
-
by P.J. Bednarski
The IAB starts by defining 40 digital video terms, after winnowing down a longer list. Read the whole story
by Sara Guaglione
One by AOL:Publishers offers a way for publishers to monetize their work using only AOL tools. The company will combine the individual publisher technologies … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Beacons may be the most pervasive connected devices that consumers experience in the near future. A couple of years in the making, beacons are … Read the whole story
COMMENTARY
by Carly Fink
Evaluating current information about competitors will help to refine your positioning, understand how current trends impact your business and identify "white-space" market opportunities. Here … Read the whole story