MoBlog
by Gavin O'Malley, Staff Writer
Leading up to the Mobile World Congress later this month, there's building excitement among marketers about new targeting and contextualization opportunities. "Expectations to be served in the moment
have grown … Read the whole story
by Joe Mandese
Tapad, a New York-based ad tech firm specializing in cross-device attribution, Friday was acquired by Telenor, one of the largest telecommunications companies in the … Read the whole story
COMMENTARY
by James Rhee
Now that it's 2016, there's certainly one thing on which the digital advertising community can claim a wide consensus: the necessity of moving beyond … Read the whole story
by Ben Frederick
Several Fox Sports shows, including "Garbage Time with Katie Nolan," "Outkick the Show" and @TheBuzzer, will shoot live and taped segments from Twitter's San … Read the whole story
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by Thom Forbes
A new app newly backed by $50 million from three Hollywood studios - Fox, Disney and Lionsgate - is giving a new old meaning … Read the whole story
by Philip Rosenstein
Three days out from the Iowa caucuses, data has emerged showing skyrocketing digital ad prices in early voting states. Taylor Schreiner, VP research, TubeMogul, … Read the whole story
by Sara Guaglione
Yahoo! Inc. announced Friday the launch of The Vertical with Woj, a digital hub for NBA news, information and storytelling run by Yahoo NBA … Read the whole story
by Sara Guaglione
IBT Media announced today its plans to double its video output on International Business Times UK in 2016, as well as launch mobile video. … Read the whole story
by Wayne Friedman
Walt Disney's "Star Wars" franchise is the world's most powerful brand, while Apple is the world's most "valuable" brand. U.K.-based Brand Finance says the … Read the whole story
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by Amy Corr
180LA tapped Kasi Bruno as executive strategy director. Bruno will lead the Los Angeles planning department and thought-leadership initiatives at the agency. She will … Read the whole story