MoBlog
by Gavin O'Malley, Staff Writer
Why is Microsoft is dropping $250 million on keyboard app maker SwiftKey? I mean, the company's phones could use plenty of improvements, but a better keyboard ain't one of them. … Read the whole story
by Gavin O'Malley
The app is now processing 42 billion messages a day, including 1.6 photos and 250 million videos. For all of its growth, however, it's … Read the whole story
by Laurie Sullivan
Yahoo announced Tuesday an "aggressive-strategic plan" to narrow the company's focus on what it considers stronger businesses to fuel growth, drive revenue and increase … Read the whole story
by Sara Guaglione
AOL's Tim Armstrong says brands are so "incredibly powerful" that many Facebook or Google employees are leaving Silicon Valley to work for publishers and … Read the whole story
by Felicia Greiff
British consumer goods company RB (formerly Reckitt Benckiser), which owns such well-known brands as Mucinex, Woolite and Lysol, announced an analytics partnership with Nielsen … Read the whole story
by Felicia Greiff
UK-based ad tech company Grapeshot has raised $8.5 million in C round funding, for a total of $14.25 million. It plans to use the … Read the whole story
by Sarah Mahoney
Revlon is going full-on romance for its latest ad campaign, with spokespeople Olivia Wilde, Halle Berry and Alejandra Espinoza all lending their own twist … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new report from Chief Marketer, posted by Irv Shapiro, most businesses have no viable marketing strategy for wearable technology. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
How does search play a role for Taco Bell? One thing is certain -- it's mixed in with a bunch of other ingredients to … Read the whole story
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by Richard Whitman, Columnist
In yet another indication of ad agencies' waning dominance as providers of a brand's marketing needs, a new study from the Association of National … Read the whole story