MoBlog
by Gavin O'Malley, Staff Writer
Change is rarely a painless process. Consider LinkedIn, which is taking a beating on Wall Street as it tries to reinvent itself as a mobile-first platform. Read the whole story
by Ben Frederick
This year, it will cost marketers and advertisers $5 million for a 30-second spot during the game. But it's what comes after those 30 … Read the whole story
by Karlene Lukovitz
The new contest is designed to engage people in a way that reflects the social and mobile revolution that has occurred during the 10 … Read the whole story
by Ben Frederick
Despite spending a lot of bug testing time on their checkout pages, retailers often forget to apply the rigorous testing to their PayPal integrations … Read the whole story
by Sara Guaglione
Motto is the latest in a series of mobile- and social-first launches and investments by Time Inc. to Millennial women. Motto's tagline is "words … Read the whole story
by Felicia Greiff
PubMatic announced it's been selected as a partner for China-based Tencent OMG's ad inventory outside of mainland China. Read the whole story
COMMENTARY
by Ian Naylor, Op-Ed Contributor
This year, we are going to see many mobile marketing technologies that used to be the express domain of Fortune 500 companies move into … Read the whole story
by Jess Nelson
A majority of emails today are opened on a mobile device, but many email marketers curiously still fail to optimize their campaigns according to … Read the whole story
COMMENTARY
by Neil Nguyen
As brands transition from creating a memorable and/or funny 30-second piece of content to developing a cross-platform experience, loaded with ways to explore high-touch, … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Facebook is bullish on the potential of video advertising, and its focus will likely drive even more brands into the video ad fray this … Read the whole story