MoBlog
by Ben Frederick, Staff Writer
After we all got used to auto-play video ads giffing quietly in our feeds, Facebook is offering a way for advertisers to connect better without sound: automatic captions. With the … Read the whole story
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by Gavin O'Malley
Ad revenue totaled $641 million -- an increase of 48% year-over-year -- with mobile ad revenue representing 86% of that total. Domestic revenue totaled … Read the whole story
COMMENTARY
by April Mullen, Columnist
In 2016, a larger percentage of email opens will take place on a mobile device than on a desktop, according to predictions. What does … Read the whole story
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by Ben Frederick
Outstream mobile video ads are ads that play outside of video content and act more like native in-feed videos-- for example, between paragraphs of … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
As far as reaching voters online, mobile trumps desktop, in addition to being the quicker way of connecting with voters. Mobile strategies will be … Read the whole story
by Sara Guaglione
All New York print and digital subscriptions will now include access to the app's content. The iOS edition can also be purchased separately in-app … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Real-time events influence mobile use, evident in the data released late Tuesday from Localytics and Drawbridge analyzing mobile use during Super Bowl 50. The … Read the whole story
by Ben Frederick
Opera is best known for its eponymous Web browser, which was popular on early mobile devices. The company then switched tacks to mobile advertising, … Read the whole story
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by Amy Corr
Random App of the week: MINDBODY is a free app that connects users with a worldwide wellness network. Users can book yoga, Pilates, group … Read the whole story
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by Amy Corr
CP+B Miami created two additional ads for mobile classifieds app LetGo. The ads continue to sell items during extreme situations when people have a … Read the whole story
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by Tobi Elkin
Paris-based Gameloft Advertising Solutions on Thursday said it will partner with Smart AdServer, an ad platform for real-time bidding, to expand the availability of … Read the whole story