Call it wellness or sheer superficiality, but beauty and fitness sites are dominating consumers' smartphone time. In fact, mobile traffic now constitutes 67.25% of the beauty and fitness sector's overall … Read the whole story
Video advertising commands a high retention rate, with video ad networks like Vungle and AdColony having 30%-90% higher retention rates than other networks. The … Read the whole story
In addition to overseas expansion, the money will be used to move YouAppi's headquarters to San Francisco and to further develop OneRun. The company … Read the whole story
Even if you're not here in Phoenix, join MediaPost via livestream for the Programmatic Insider Summit; #MPProgrammatic Read the whole story
An agreement between Orange and Google made at Mobile World Congress in Barcelona allows the carrier to offer its customers a range of Google … Read the whole story
The new team is building and executing strategy across digital, mobile and emerging platforms. Their goal is to expand the reach of its brands, … Read the whole story
Let's talk virtual reality this morning because, if folks like Mark Zuckerberg have their say, just everybody with a discretionary dollar and a yearning … Read the whole story
At any major mobile or tech oriented large convention these days, The Internet of Things plays a prominent role. At the annual CES mega-show … Read the whole story
It's the publishers that need to act responsibly, not mobile operators meeting up in Barcelona. So why not certify the good ones so they … Read the whole story