MoBlog
by Gavin O'Malley, Staff Writer
Not to be outdone by Periscope and similar apps, Facebook is going all in with its video-streaming feature, Live. The social giant only began testing live video-streaming late last year. … Read the whole story
by Gavin O'Malley
Anyone who thought Facebook's mobile app was already ad-heavy, think again. The social giant on Thursday began a broad release of an interactive full-screen … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
At this week's Programmatic Insider Summit, the exchange between AdBlock Plus and a room full of digital advertising professionals was terse, candid and predictably … Read the whole story
by Joe Mandese
Nielsen Wednesday said its Digital Ad Ratings have been selected by Snapchat to be the audience measurement service for its 3V advertising units on … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Google's Accelerated Mobile Pages (AMP) officially launched this week. AMP helps news stories load fast in mobile Google search (placing them at the top … Read the whole story
by Karl Greenberg
The effort is paired with another unusual Chevy campaign involving a long-form in-cinema ad touting Chevrolet smart technology that is meant to look like … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Next year will mark a milestone for US ecommerce, as more than half of digital buyers in the country will use a smartphone to … Read the whole story
by Ben Frederick
Running across three verticals (retail, automotive, and tourism), the campaigns targeted households and then used location data to measure real world foot traffic on … Read the whole story
by Sara Guaglione
'Parents' magazine and Meredith Corporation just launched "Pregnancy Confidential," a podcast that boasts a myriad of highly targeted advertising opportunities dedicated to each week … Read the whole story