Not to be outdone by Periscope and similar apps, Facebook is going all in with its video-streaming feature, Live. The social giant only began testing live video-streaming late last year. … Read the whole story
Anyone who thought Facebook's mobile app was already ad-heavy, think again. The social giant on Thursday began a broad release of an interactive full-screen … Read the whole story
At this week's Programmatic Insider Summit, the exchange between AdBlock Plus and a room full of digital advertising professionals was terse, candid and predictably … Read the whole story
Nielsen Wednesday said its Digital Ad Ratings have been selected by Snapchat to be the audience measurement service for its 3V advertising units on … Read the whole story
Google's Accelerated Mobile Pages (AMP) officially launched this week. AMP helps news stories load fast in mobile Google search (placing them at the top … Read the whole story
The effort is paired with another unusual Chevy campaign involving a long-form in-cinema ad touting Chevrolet smart technology that is meant to look like … Read the whole story
Next year will mark a milestone for US ecommerce, as more than half of digital buyers in the country will use a smartphone to … Read the whole story
Running across three verticals (retail, automotive, and tourism), the campaigns targeted households and then used location data to measure real world foot traffic on … Read the whole story
'Parents' magazine and Meredith Corporation just launched "Pregnancy Confidential," a podcast that boasts a myriad of highly targeted advertising opportunities dedicated to each week … Read the whole story