MoBlog
by Gavin O'Malley, Staff Writer
Something had to give after GoPro's crappy fourth quarter and sinking stock price. Not surprisingly, that something is the action camera company's mobile strategy. To keep up with increasingly
sophisticated … Read the whole story
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by Gavin O'Malley
During the Oscars on Sunday, Snapchat let anyone view a stream of live snaps from its Web site. At the risk of diminishing its … Read the whole story
COMMENTARY
by Alyse Lorber
Snapchat is set to become the biggest battleground for marketers looking to reach young consumers. The key for Snapchat's users is the platform's intimacy, … Read the whole story
by Ben Frederick
Clear Channel Outdoor Americas announced the launch of a new set of analytics and data tools to help advertisers and agencies segment and target … Read the whole story
by Felicia Greiff
Xaxis' mobile business Light Reaction names Bob Walczak CEO. Read the whole story
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by Ben Frederick
AppCard, a marketing and loyalty platform for small and medium-size retailers announced the close of a $20 million series B funding round this past … Read the whole story
by Wayne Friedman
The Academy Awards saw $120 million in advertising revenue this year: $101.9 million for "The 2016 Oscars" event itself, and $17.2 million coming from … Read the whole story
by Wendy Davis
The growing use of encryption, combined with consumers' increasing reliance on smartphones and tablets, deprives broadband providers of comprehensive information about their subscribers' Web … Read the whole story
COMMENTARY
by Sanjay Teckchandani, Op-Ed Contributor
An important moment for digital marketing passed without much notice during the holiday rush. I'm talking about a white paper that Facebook published on … Read the whole story