MoBlog
by Gavin O'Malley, Staff Writer
Next year, digital ad spend will finally surpass TV's, according to a fresh forecast from eMarketer. That's remarkable. Ever more remarkable is the driving force behind the big shift: mobile. … Read the whole story
by Ben Frederick
Users still need to own a Nexus in order to access the program, but they no longer need to ask Google for permission to … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Given all the hype and heaps of data showing the power of mobile, you'd think brands would be throwing money at the medium. But … Read the whole story
by Gavin O'Malley
Facebook had been testing an automated buying platform within its ad server and measurement platform since last year. Too many bad ads and fraud … Read the whole story
COMMENTARY
by Brian Shin, Op-Ed Contributor
What is it about one video that inspires a ton of spin-offs, while another gets none? We looked at the branded video campaigns from … Read the whole story
by Ben Frederick
Compass is designed to identify behaviors that can drive long-term retention. The product allows marketers to find users that correlate to higher retention rates … Read the whole story
by Felicia Greiff
Months after acquiring German ad tech company Device[9], Flashtalking is seeing an increase in attributed conversions that would otherwise fall outside the reach of … Read the whole story
by Jess Nelson
Several email companies have made overtures to departing Mandrill developers a week after MailChimp pulled the plug on its transactional email service. Read the whole story
by Sara Guaglione
Finnegan has moved up the Atlantic Media ranks quickly; just six months ago he was promoted from CFO to COO. His priorities in 2016 … Read the whole story
by Wendy Davis
Verizon has agreed to settle a Federal Communications Commission probe by paying a $1.35 million fine for using "supercookies" to track mobile customers' Web … Read the whole story