MoBlog
by Ben Frederick, Staff Writer
Bully for Square, which has released its first earnings report as a public company, and done better than analysts were expecting. The mobile payments company, also known as Twitter CEO … Read the whole story
by Wendy Davis, Felicia Greiff
The industry self-regulatory group Digital Advertising Alliance is launching a new ad campaign promoting its AdChoices program, which aims to inform consumers about online … Read the whole story
by Ben Frederick
Point of sale (POS) system Lightspeed POS announced that its eCom product is available to small- and medium-sized businesses in North America. eCom allows … Read the whole story
by Gavin O'Malley
Facebook has also added new companies to the list of CRM partners that integrate with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce … Read the whole story
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by Ben Frederick
Second-party data-firm ownerIQ announced a revenue of about $60 million in revenue in 2015, a 50% year-over-year (YoY) growth. Second-party data is first-party data … Read the whole story
by Ben Frederick
The content will be almost entirely video, focused primarily on two different kinds of ads: ads for other VR content, like developers producing VR … Read the whole story
by Sara Guaglione
Starting this week, Texture users will get an exclusive first look at Atavist's seven-part weekly serial on Paul Calder Le Roux, "an international crime … Read the whole story
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by Amy Corr
Random iPhone App of the week: Put your creative hat on with Animatic, an app that allows users to create hand-drawn GIFs and videos … Read the whole story
by Wayne Friedman
Turner Sports and Snapchat, the video/photo social media platform, are starting a unique deal allowing sports fans to use brand logos and other images … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Mobile contributes 88% to all "near me" searches, with those growing at 146% year-over-year. The key to success, however, is recognizing and optimizing marketing … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The growth of mobile payments has hardly been explosive over the years. Pretty much all of the focus has been to try to convince … Read the whole story
COMMENTARY
by Anthony Petrillo, Op-Ed Contributor
Imagine this scenario: You're walking down the bustling streets of Manhattan and see an OOH advertisement for a fashion brand. The featured shirt catches … Read the whole story