MoBlog
by Ben Frederick, Staff Writer
As you're probably well aware, attribution is the subtext of almost every conversation you have with mobile marketers when you talk about ads. And sometimes even when you don't ("How's … Read the whole story
by Ben Frederick
This year, the search giant will be releasing an update to its mobile search results in May. It will weight mobile-friendliness more heavily, ostensibly … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Aggregating data from more than 671 million push notifications and 1.4 billion daily events on its platform to uncover marketers' roadblocks, apps are messaging … Read the whole story
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by Gavin O'Malley
Appealing to Windows 10 users, Twitter just updated its app for Microsoft's operating system, making it easier for this growing constituency to use group … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It looks like retailers around the world will be stepping up their investment in The Internet of Things over the next few years. The … Read the whole story
by Joe Mandese
Citing a flattening of its user expansion, eMarketer has significantly lowered its ad-spending projections for Twitter. The revision, which is part of a new … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new report from EMarketer, marketing technology is getting greater attention from marketing professionals, but many in the industry are often uncertain … Read the whole story
by Ben Frederick
SITO Mobile, a mobile engagement platform, announced a partnership with Gas Station TV, a video network that caters to gas stations. The partnership is … Read the whole story
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by Amy Corr
Random iPhone App pf the week: Are you a lover of food porn with a competitive side? Check out the Luncher app. Foodies can … Read the whole story
by Ben Frederick
Real-time bidding within PMPs is the fastest-growing transaction method for mobile programmatic. While it only accounted for roughly $670 million in ad spend in … Read the whole story
by Tobi Elkin
Taboola on Thursday launched Taboola Native, a native ad server that it hopes will help publishers monetize Facebook-like branded content. The new offering is … Read the whole story