MoBlog
by Gavin O'Malley, Staff Writer
This year, the transaction value of mobile, online, and contactless payments will hit $3.6 trillion -- up a fifth from $3 trillion, last year. That's according to a new forecast … Read the whole story
by Ben Frederick
Comparing the emotional content of tweets to ad recall showed that users who reacted emotionally to a show had higher rates of ad recall. … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. It is … Read the whole story
by Gavin O'Malley
Facebook could soon take over Tumblr's ad-sales business. It's reported that Yahoo is in discussions with the social giant about just such a partnership. Read the whole story
COMMENTARY
by David Staas, Op-Ed Contributor
We have seen mobile budgets for programmatic grow exponentially over the past year. But it's more than a shift in resources from traditional digital … Read the whole story
by Ben Frederick
The skill set of the average marketer has changed drastically in the last 10 years. Per a new report, the majority of analytics users … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The headline news from a recent eMarketer forecast is that digital is expected to overtake TV next year in US ad spending. Instead, the … Read the whole story
by Wayne Friedman
Content is tailored for each individual platform, and marketers can also use this content for distribution across their platforms -- mobile sites, apps and … Read the whole story
by Sara Guaglione
Technology media company IDG recently unveiled its first company-wide branding campaign, designed to unify its corporate identity to global marketers. IDG's new tagline is … Read the whole story