MoBlog
by Gavin O'Malley, Staff Writer
As part of a broader moneymaking push, Pinterest debuted Cinematic Pins last summer. They're video-based Promoted Pins that users can control by scrolling up and down their mobile devices, and … Read the whole story
by Laurie Sullivan
Yahoo's revenue from its search business will decline 12.7% to $1.41 billion in 2016, according to data from eMarketer released Wednesday. Advertisers in aggregate … Read the whole story
COMMENTARY
by Danny Jones
But as mobile programmatic's trajectory steepens, a certain cautiousness has started to creep in. Part of this stems from the spirited early investment in … Read the whole story
by Ben Frederick
The new marketplace will allow users to monitor campaigns, run analytics, view the locations of inventory and review the agencies they've worked with in … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile commerce has grown so much globally over the years that there's now a treasure trove of data that can be used to derive … Read the whole story
by Tanya Gazdik
"FordPass is one way we deliver for customers a best-in-class consumer experience," Ford VP Elena Ford tells "Marketing Daily" at the N.Y. Auto Show. … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to ReachMail, since investing in acquisition of new customers is six to seven times costlier than re-activating past customers, there is a huge … Read the whole story
by Ben Frederick
Xpressdocs, a provider of direct-marketing solutions for enterprises and franchises, and Chalk Digital, a mobile ad platform, announced a partnership today to help franchises … Read the whole story
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by Gavin O'Malley
Year-over-year, global markets experienced strong growth in average connection speeds and overall broadband adoption, according to the latest findings from content delivery service company … Read the whole story
by Sarah Mahoney
President and CEO Mark Parker credits the "robust" performance to "serving the athlete personally every day." And he says that more innovative products, including … Read the whole story
by Larissa Faw
Facebook's Carolyn Everson told a 4As Conference crowd Wednesday morning that many "legacy" ad shops are lagging in the deployment of successful strategies that … Read the whole story